Photo by Helvaddict
I pass by this place almost every other day, yet I never realized that this sign was here. Since I started this blog, I've been spotting Helvetica EVERYWHERE, without even trying. It is simply everywhere.
I love this sign, because it offers the kind of lucidity and directness that Helvetica is known. This is just an "office". But the way that this sign clearly labels this location and the boldness of its letters suggests a straightforward authoritativeness that doesn't impose any overt characteristic of its own.
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